In the News

This lack of female representation in politics irked activist and entrepreneur Erin Loos Cutraro. So she founded She Should Run, a nonpartisan organization that encourages women to run for office and helps them along that journey. Lush's Charity Pot programhas helped fund the organization, which recently launched the #250KBY2030campaign, with the goal of getting 250,000 women running for office by 2030.

Picture this: a women’s restroom is designed without input from actual women engineers or women architects. A new movie targeting female audiences is in the making and there are little to no women in the writer’s room. A population made up of 51 percent women is led by a government made up of roughly 80 percent men.

"We need Republican women at the table," lamented Erin Loos Cutraro, the founder and CEO of She Should Run, a nonpartisan, grassroots networking organization with the mission to increase the number of women running for office in the United States.

This week, moissanite manufacturer and jewelry company Charles & Colvard announced it’s donating a portion of its profits to She Should Run, a nonprofit organization that seeks to expand the talent pool of women running for public office.

"If you're a woman who is thinking about running for office and don't know where to start, we are here to lay down the groundwork for you, support you and encourage you," says Pereira.

“Women across the country are asking—not just asking, but demanding—to have environments where they can have full participation,” says Clare Bresnahan English, executive director of She Should Run, a nonprofit that trains women to run for office.

“Throughout history, women have been a catalyst to change,” Cutraro said.

“There’s a part of raising consciousness and getting more engaged in politics that is necessary for each of us to lend our voices,” Bresnahan English said. "A lot of women are realizing it can’t be about one woman’s race or one seat."

The coalition, which includes Empowered Women, Higher Heights, Ignite, LatinasRepresent, RepresentWomen, She Should Run, VoteRunLead and Women Influencers Network, will look for data-driven approaches to “achieve parity in politics for women from across the ideological, racial, ethnic and geographic spectrum.”

For the first time in its 200–year history, Johnnie Walker’s iconic Striding Man will have a remarkable female companion—one who dresses, walks, and conveys confidence in just the same fashion, if not more so. And her name is Jane. Although I do have to let my bias as a woman known: I’m inclined to think that Jane’s strutting and striding is far superior to Johnnie’s.

Sofia Pereira, the community manager for political advocacy group She Should Run, saw that disparity first-hand. "I've worked on campaigns from the local to the congressional level," she says in an interview with Elite Daily. "I definitely recognize that there has been underrepresentation of women in campaign work."

Reigning Olympic triathlon champion Gwen Jorgensen is all-in for the 2020 Tokyo Olympics in pursuit of women’s marathon gold.