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“When one woman runs in her community, there is a multiplier effect that happens so every woman that we encounter, there's a ripple effect that comes with that,” says Sofia Pereira. “So even if a woman doesn't win this time around, it helps show the example and serve as a role model to other women that they too can pursue this path.”

One hundred percent of the Skimm’s proceeds from the No Excuses merchandise will be donated to She Should Run, a non-partisan 501 organization that aims to expand the talent pool of women running for office in the U.S.

“The sisterhood has been incredibly powerful in helping women go from thinking about running for office to running for office,” Sofia Pereira said.

Millennials are poised to “fundamentally change the makeup of our government for better, by bringing their experiences and perspectives to the conversation,” added Erin Loos Cutraro, founder and CEO of the nonpartisan group She Should Run, which works to boost the number of women running for office.

‘The more we see that...the more normal it becomes for little girls and little boys, and ultimately will shape our acceptance of a female president.’

“For years, women have had to walk this fine line between being capable and being likable,” said Erin Loos Cutraro, chief executive and co-founder of She Should Run, a non-partisan organization that seeks to increase the number of women in elective office. “But with this massive groundswell we’re seeing women from all backgrounds run as themselves.”

“I think we have to celebrate the stories of women who have put themselves out there,” said Erin Loos Cutraro, the founder of She Should Run, a nonpartisan group aimed at getting more female candidates. “And be prepared that a number of them will lose and also remind people that is not the end of the story, it is the beginning of the story.”

FIERCE chatted with Jenn Addison, the digital and creative manager at She Should Run about why you — everyday Latina who may or may not have ever considered a career in politics — should run for office.

This lack of female representation in politics irked activist and entrepreneur Erin Loos Cutraro. So she founded She Should Run, a nonpartisan organization that encourages women to run for office and helps them along that journey. Lush's Charity Pot programhas helped fund the organization, which recently launched the #250KBY2030campaign, with the goal of getting 250,000 women running for office by 2030.

Picture this: a women’s restroom is designed without input from actual women engineers or women architects. A new movie targeting female audiences is in the making and there are little to no women in the writer’s room. A population made up of 51 percent women is led by a government made up of roughly 80 percent men.

"We need Republican women at the table," lamented Erin Loos Cutraro, the founder and CEO of She Should Run, a nonpartisan, grassroots networking organization with the mission to increase the number of women running for office in the United States.

This week, moissanite manufacturer and jewelry company Charles & Colvard announced it’s donating a portion of its profits to She Should Run, a nonprofit organization that seeks to expand the talent pool of women running for public office.