In the News

"'Look, if you care about a cause and you're not seeing anyone in an elected role bring about that change, do something yourself, because, otherwise, you’re missing an opportunity to give a damn.' The bag is such a powerful way for us to take this message even further."

“While there’s great interest in 2018 we are really looking down the road at supporting women at all levels of government, whether they’re planning to run this year or five years from now,” said Sofia Pereira.

"Each month we choose a charity to donate for, and She Should Run seemed most fitting. We need more women to run for positions of power and make the right decisions," Emma McIlroy, CEO of Wildfang, shares with Bustle.

"This is the year of women, and Bustle is celebrating feminine courage, creativity and energy with its first-ever Rule Breakers Festival at the Lefrak Center in Prospect Park...with $10,000 from ticket sales being donated to She Should Run, a nonpartisan organization helping women run for office."

“When one woman runs in her community, there is a multiplier effect that happens so every woman that we encounter, there's a ripple effect that comes with that,” says Sofia Pereira. “So even if a woman doesn't win this time around, it helps show the example and serve as a role model to other women that they too can pursue this path.”

One hundred percent of the Skimm’s proceeds from the No Excuses merchandise will be donated to She Should Run, a non-partisan 501 organization that aims to expand the talent pool of women running for office in the U.S.

“The sisterhood has been incredibly powerful in helping women go from thinking about running for office to running for office,” Sofia Pereira said.

Millennials are poised to “fundamentally change the makeup of our government for better, by bringing their experiences and perspectives to the conversation,” added Erin Loos Cutraro, founder and CEO of the nonpartisan group She Should Run, which works to boost the number of women running for office.

‘The more we see that...the more normal it becomes for little girls and little boys, and ultimately will shape our acceptance of a female president.’

“For years, women have had to walk this fine line between being capable and being likable,” said Erin Loos Cutraro, chief executive and co-founder of She Should Run, a non-partisan organization that seeks to increase the number of women in elective office. “But with this massive groundswell we’re seeing women from all backgrounds run as themselves.”

“I think we have to celebrate the stories of women who have put themselves out there,” said Erin Loos Cutraro, the founder of She Should Run, a nonpartisan group aimed at getting more female candidates. “And be prepared that a number of them will lose and also remind people that is not the end of the story, it is the beginning of the story.”

FIERCE chatted with Jenn Addison, the digital and creative manager at She Should Run about why you — everyday Latina who may or may not have ever considered a career in politics — should run for office.