She Should Run Launches ‘VOTE, AND’ Campaign

Today, She Should Run, a national, nonpartisan nonprofit working to drastically increase the number of women from all walks of life considering elected office, announced the VOTE, AND campaign to encourage women to harness the energy of this election beyond Election Day. 

New She Should Run data found that, despite a massive increase (from 12% to 59%*!) in women’s political inspiration following the announcement of Vice President Harris’ candidacy, this has not motivated women to run themselves. In fact, following Harris clinching the nomination, new She Should Run data indicates that women show no increase in considering a run for office since June 2024 with a shocking 78% of women not considering running*.

The ‘VOTE, AND’ campaign responds to the recent decline in women candidates and aims to boost women’s political engagement beyond the ballot box. While women are tuning out of toxic political news, we know they continue to show up for their communities and themselves. She Should Run’s goal is to bridge the gap between the two and bring the political to the everyday. The campaign aims to inspire 10,000 women to take the first steps toward political leadership and connect the dots between their everyday actions and political ambitions in the future. 

She Should Run is launching VOTE, AND with a diverse collection of digital resources to help women prepare for this election season, and with an array of partners to connect women’s everyday actions with their political futures. Campaign activations include: 

• VOTE, AND Walk To Run – In partnership with City Girls Who Walk DC, on October 13, She Should Run will host a “Walk to Run” event to engage women in the power of their future.
• VOTE, AND Finish the Fight – Tony Award-winning Broadway musical Suffs will elevate tools from VOTE, AND with a one-of-a-kind social media content partnership with She Should Run throughout October.
• VOTE, AND Pantsuit Up – In a continuation M.M.LaFleur’s #ReadytoRun partnership, on Tuesday, October 29, M.M.LaFleur Georgetown will host an in-store shopping event benefiting She Should Run to help women feel their best on Election Day and beyond.
• VOTE, AND Lovingkindness – On Wednesday, October 30, She Should Run and Happier will host a joint Instagram Live meditation session led by world-renowned meditation teacher Sharon Salzberg to navigate election season with balanced heartfulness.

“This is a historic election, not only because we have the opportunity to see the first woman, the first Asian American, and only the second Black person to become president, but because of the profound impact it can have on the future of women’s political leadership. It is vital that we capitalize on the energy of this moment to motivate women beyond November,” said She Should Run Founder and CEO Erin Loos Cutraro. “With VOTE, AND we can show women that their everyday actions are political, and meet them where they are on the topics and experiences they care about.”

While women are tuning out of toxic political news, we know they continue to show up for their communities and themselves. By combining core actions with education and curating examples of the many unexpected ways to engage women, She Should Run hopes to inspire a new generation of women leaders to take their first steps toward political leadership in the future.

The campaign’s VOTE, AND tool features a diverse collection of digital resources and educational tools to help women prepare for this election and beyond, from a ballot evaluator tool to guided meditations, themed cocktail recipes, and music playlists.

VOTE, AND Campaign Features:

• An online pledge for women to take 5 minutes to explore a potential run for office with the goal of inspiring 10,000 women to explore political leadership,
• Partnerships with M.M. LaFleur, City Girls Who Walk, Happier, and the Tony Award-winning musical Suffs,
• Digital resources to help women prepare for this election and beyond, voting FAQs, guided meditations, themed cocktail recipes, and more.

Since its inception, She Should Run has become a beacon of empowerment, offering powerful first steps in civic engagement to hundreds of thousands of women from all walks of life whose formidable leadership potential would go otherwise untapped in conventional political recruitment.

*Surveys conducted in June and September 2024 in partnership with CREDO Mobile.

About She Should Run 

Founded in 2011, She Should Run is a nonpartisan nonprofit on a mission to revolutionize the landscape of women in American political leadership by shattering barriers and redefining possibilities for women in elected office. Our work seeks to protect our democracy by accelerating the rate at which we reach gender equality in U.S. elected leadership by increasing the number of women, representative of the projected 2060 population, in the political leadership pipeline. Learn more at sheshouldrun.org.