SHE SHOULD RUN
2020 ANNUAL REPORT
2020 was a challenging year across the globe, as we faced a global pandemic and widespread reactions to ongoing racial violence in the U.S. She Should Run is proud of the way not only our team came together to continue to achieve new Community milestones, but how the public at-large doubled down on their commitment to getting more women to consider a run for office in what proved to be an historic election year. People and partners pitched in at record levels for equal representation and to support our work to see more historically underrepresented women considering a run for office. What we learned in perhaps the most trying year many of us have ever experienced is that we are resilient, and our practices are sustainable across the board, which positions us really well to begin to scale up.
Mission & Vision
She Should Run is a national nonpartisan 501(c)(3) organization that increases the number of women considering a run for public office by helping them realize their potential. We encourage women to explore the possibility of running for office and abandon the status quo conclusion that they shouldn’t run because they won’t win. We are driven by a vision to see historically underrepresented women play a leadership role in our democracy.
Imagine the possibilities.
Challenge the status quo.
Make an impact.
Build inclusive community.
Honor diverse voices.
Cultivate a culture of learning and curiosity.
Where We’ve Been
In 2020, She Should Run, like every other company across the globe, faced the tremendous challenge of shifting our entire business model paradigm to adapt to the ever-changing realities of the COVID-19 pandemic.
Where We Are
Thanks to the foresight of our Board and leadership team, we are financially solvent. We have posted a 23% increase in revenue from the previous year, and are proud to boast 100% staff retention in 2020. As a cause driven organization, people drive the delivery of our work. We value and invest in our infrastructure and are proud that our financial management has positioned us to continue to add staff capacity to our organization going into 2021.
Where We Are Going
We still have much more we need to accomplish and raise to maintain our position of financial strength and achieve our mission of helping women consider a run for office and decide whether it’s right for them. We also still have so much to do to get to our goal of dramatically increasing the number of women in the political pipeline. In 2021, we are doubling down and refining our focus as an organization. After spending much of 2020 showing our flexibility and resilience as an organization, in 2021, we are ready to implement the systems and processes that will help us to build on the success of a pandemic year and scale our outcomes.
We are working hard to implement new ways to define and track our success, and to shore up our fiscal sustainability so that we can continue to fulfill our mission. Here is where we are going: